Learning From Las Vegas: The Forgotten Symbolism of Architectural Form

Learning From Las Vegas: The Forgotten Symbolism of Architectural Form (1977 [1972])
By Robert Venturi, Denise Scott Brown, and Steven Izenour

Synopsis: This book is about the symbolism of architectural form (rather than about Las Vegas, per se), and examines the architecture of the strip in order to counter Modernist design and to celebrate an architecture of movement. The authors analyze the layout, structure, and design of the strip, its buildings, and the significance of its architecture as symbols and signs, and as creating a zone of pleasure. The authors prefer the postmodern playful use of symbols and signs to the austere Modernist style which rejects symbol and decoration in favor of becoming the decoration itself. The megastructures of Modernism are all about imposed unity, whereas "urban sprawl" is more about variety and pluralism. While Modern architecture claims to have rejected symbolism, the modern buildings have just become symbols themselves. The authors castigate modern architecture for dismissing contemporary vernacular architecture and for dismissing the tastes of "the people" in favor of some kind of elitist "heroic" architecture. Basically, the authors reject the idea that sprawl and the strip is "visual pollution," and question its necessarily link to ecological pollution. They instead want us to see this style as just a new type of order and symbol system, an order imposed by speed, movement, and the car.

Interacts With:

Variations on a Theme Park, Jane Jacobs, City of Quartz, Baudrillard, Country of Exiles, J. B. Jackson (in his celebration of everything and of the "common" landscape), Neon Metropolis
Which book talked about the "age of hieroglyphics" (symbols)? This would definitely connect with anything that focuses on semiotics and symbols - even those books on 19th cent urban culture.
This actually has echoes of Janet's list in its desire to "take back" the architecture "of the people" and rescue it from elitist criticism.
This book supposedly launched the postmodern movement (according to Jeff's Design in the U.S.A. book)